I wouldn’t consider this post a survival kit for any blogger beginner, but it might definitely help you keeping it practical and easier along the way.
This is my fifth year blogging. That was quick! I still remember when I wrote my first coffee shop review! I took so many photos that I ended up spending more time editing them than actually writing the post! Of course that doesn’t happen anymore, for the sake of my boyfriend or my full-time job! So here are 5 things I learned along the way:
- Visuals are the key to success. I have a big passion for photography and even though I have been working with a few photographers along these 5 years, I try to use my own photographs as much as possible. Of course writing is a big part of a blog and I really enjoy it, but people want visuals, whether in a form of images or video and that helps you with your credibility by proving that “you’ve been there”. You didn’t just sit on your desk and decided to start typing random posts. Instagram and Facebook are my main sharing social media exactly because I can use images and videos to get closer to my followers.
- They want to see YOU. Speaking of followers and because you want to attract the right kind. And by the right kind I mean people who have the same interests as you. Followers won’t stay for too long if there isn’t someone behind the blog. They need a face they can relate to and a personality to meet. On my first year of blogging I only used photographs from the places I would visit and never of myself. The moment I started working with photographers, (yes, selfies don’t do the job!), that’s when I started getting more interactions from my followers. It might be weird at first, having to put yourself out there, but you’ll get used to it.
- There’s more to life than your blog. It’s important to keep in mind that even though you are a blogger, your boyfriend, family and friends aren’t, so they might not be as comfortable as you are sharing their life online. They already need to deal with yourself taking pictures to all their food before it hits their mouth, so try to keep their lives private and make sure you let them know when you’re doing your next Instagram story or snap.
- Scheduling all the way to the top! Like I said before, I’m not only a blogger, I have a full-time job, social life, a gym to go to, a relationship and a family to give attention to, so it’s important that I prioritize my time. I’m quite organised so even though it looks chaotic, I keep everything controlled and the key to do it is scheduling! There’s days when I’m lazy Melissa and creativity is just not a thing and then there are days like today where I have so much inspiration that I can write 6 posts in a row! Which is great because I can schedule these posts for the rest of the week, so my followers have content to read and I have spare time to do whatever I want!
- Don’t be like the rest of them, darling. Being a blogger involves being up to date with all the new trends, whether it’s the new restaurants in town, next week’s events or even those boots everyone has a crush on. The best way to do it it’s by reading other blogs, stay in contact with brands and read the news. By doing this you are not only keeping yourself informed, but you’re also being influenced which is not so good when you’re trying to stand out from the crowd. It’s important to find out what makes you different from the other bloggers. Why should someone follow you and read your posts when your blog looks just like several other blogs? In my case, being Portuguese, living in England and having the opportunity to travel a lot allows me to tell a story and share experiences that not everyone would be able to. So find your story and write about it.
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